WANT TO GET THE MOST OUT OF 
YOUR MARKETING BUDGET? 

Discover the Framework used by some of fastest-growing companies in Australia

WANT TO GET THE MOST OUT OF 
YOUR MARKETING BUDGET? 

Discover the Framework used by some of fastest-growing companies in Australia

Proven Method: The Caterpillar Framework™

Developed by our founder Amy Miocevich

DEMYSTYFING "MARKETING"

They say that only 50% of marketing works. But how do you determine which 50%? 

Marketing is a bit of an unknown, and it's constantly changing, so how do you control it as a business process when you're trying to run your own business? Because if you don't control it, how do you make intelligent and swift decisions about your marketing spend?

Here's how: you get a solid foundation of marketing knowledge. And then you hire experts to implement it. 

No matter what your expertise is, we've put together a framework that allows us, your marketing team, to speak the same language as you. This way, YOU control your marketing without actually having to learn how to implement it.

Our Caterpillar Framework™ maps out the customer journey, from the very beginning all the way to the end, where your business gains a lifetime customer. The truth is: marketing is a simple game of conversions. We do the maths, we find the weak link, we fix it. 
No more confusing conversations about CPM, CTR, bounce rates, impressions... Just simple, high level data that shows you exactly what part of your business is working and what's not. Clarity and growth. The two things you'll get from us.

How We Helped A Skincare Brand Scale From $9,700/mth to $27,232/mth In Revenue With Our In-House Framework

THE PROBLEM

When a skincare line from Melbourne came to us, they were doing well in retail and wholesale. They were the official skincare partner for QANTAS and were stocked in numerous pharmacies and shops across Australia. 

However, their online store made minimal sales - this was an important bottleneck ad online sales held their biggest opportunity and highest margins.

They were missing an online marketing strategy: the Instagram account was only updated sporadically, their website was basic at most and while they had a very valuable database of tens of thousands of contacts, they had no strategy in place to nurture or reach these people.

Without any consistency in their advertising spend or initiatives, their online real estate was a wasteland.

THE SOLUTION

We decided to breathe new life into their online presence, and worked closely with them to create a strategy across all 5 students stages of our Caterpillar Framework™.

After an in-depth audit, we pinpointed the two biggest bottlenecks: the shop window and lifetime customers. 

Website conversion rates were well below industry standard, and in comparison to their competitors, their website was just not up to scratch. So that’s where we started. A brand new website with an excellent conversion rate to start converting the traffic they were already getting organically.

Next, we looked at their lifetime customers. 
They had a database of thousands of loyal customers they barely interacted with. So we changed that through nurture sequences and retargeting campaigns.

We didn't just build a flashy new website and launch some ads and send them on their way. We didn't just send traffic to their page and hoped for the best. We looked beyond the traffic. 

We put a marketing system in place to support those decisions. Mechanisms to keep the marketing wheels turning beyond our work together.

THE RESULT

Before we worked with ASPAR, from January 2018 - December 2019, they averaged $9,700 in gross monthly revenue from website sales.

In the period we actively worked on ASPAR's marketing plan, from June 2020 - December 2020, the average monthly sales ticked up to $27,232.

Why didn't we continue beyond this period? Because we put a proven strategy in place for them. It nurtures their lifetime customers, brings in new leads, and shows them how to systematically run campaigns.

We didn't bring bottled water. We built the well.

Proven Method: The Caterpillar Framework™

Developed by our founder Amy Miocevich

DEMYSTYFING "MARKETING"

They say that only 50% of marketing works. But how do you determine which 50%? 

Marketing is a bit of an unknown, and it's constantly changing, so how do you control it as a business process when you're trying to run your own business? Because if you don't control it, how do you make intelligent and swift decisions about your marketing spend?

Here's how: you get a solid foundation of marketing knowledge. And then you hire experts to implement it. 

No matter what your expertise is, we've put together a framework that allows us, your marketing team, to speak the same language as you. This way, YOU control your marketing without actually having to learn how to implement it.

Our Caterpillar Framework™ maps out the customer journey, from the very beginning all the way to the end, where your business gains a lifetime customer. The truth is: marketing is a simple game of conversions. We do the maths, we find the weak link, we fix it. 
No more confusing conversations about CPM, CTR, bounce rates, impressions... Just simple, high level data that shows you exactly what part of your business is working and what's not. Clarity and growth. The two things you'll get from us.

How We Helped A Skincare Brand Scale From $9,700/mth to $27,232/mth In Revenue With Our In-House Framework

THE PROBLEM

When a skincare line from Melbourne came to us, they were doing well in retail and wholesale. They were the official skincare partner for QANTAS and were stocked in numerous pharmacies and shops across Australia. 

However, their online store made minimal sales - this was an important bottleneck ad online sales held their biggest opportunity and highest margins.

They were missing an online marketing strategy: the Instagram account was only updated sporadically, their website was basic at most and while they had a very valuable database of tens of thousands of contacts, they had no strategy in place to nurture or reach these people.

Without any consistency in their advertising spend or initiatives, their online real estate was a wasteland.

THE SOLUTION

We decided to breathe new life into their online presence, and worked closely with them to create a strategy across all 5 students stages of our Caterpillar Framework™.

After an in-depth audit, we pinpointed the two biggest bottlenecks: the shop window and lifetime customers. 

Website conversion rates were well below industry standard, and in comparison to their competitors, their website was just not up to scratch. So that’s where we started. A brand new website with an excellent conversion rate to start converting the traffic they were already getting organically.

Next, we looked at their lifetime customers. 
They had a database of thousands of loyal customers they barely interacted with. So we changed that through nurture sequences and retargeting campaigns.

We didn't just build a flashy new website and launch some ads and send them on their way. We didn't just send traffic to their page and hoped for the best. We looked beyond the traffic. 

We put a marketing system in place to support those decisions. Mechanisms to keep the marketing wheels turning beyond our work together.

THE RESULT

Before we worked with ASPAR, from January 2018 - December 2019, they averaged $9,700 in gross monthly revenue from website sales.

In the period we actively worked on ASPAR's marketing plan, from June 2020 - December 2020, the average monthly sales ticked up to $27,232.

Why didn't we continue beyond this period? Because we put a proven strategy in place for them. It nurtures their lifetime customers, brings in new leads, and shows them how to systematically run campaigns.

We didn't bring bottled water. We built the well.

Featured: As Seen In

Featured: As Seen In

Actionable Strategies

Basic Systems. Incredibly Powerful.

We believe marketing should be more accessible to small businesses. Our core value is to help small businesses see the trees for the forest and determine how your marketing budget is best spent to match YOUR business goals. 

Marketing is NOT a one-size-fits-all strategy and it's imperative that someone helps your determine your exact business goals, and then tailors a bespoke strategy based on your specific needs.

This is why we hold One Day Workshops, where you sit down with one of our small business experts, and we really sink our teeth into your marketing and develop a custom plan of attack.

Transformational One-Day Workshops

Professional insights from small business experts

WHAT YOU GET

  • A private workshop for you and your team with an expert
  • ​A fully tailored Caterpillar Framework Marketing Strategy
  • Website wireframes to turn more visitors into customers
  • ​Brand script to guide your marketing copywriting

WHAT YOU'LL LEARN

  • ​How to clarify your marketing message so customers listen
  • ​How to break down your customer journey into the only 5 steps you should focus on
  • ​What your current growth bottleneck is & how to overcome it
  • ​Understand the high-level numbers you need to measure your marketing

What Other Say About Our Workshops

Marketing Services Priced for Small Businesses

Guaranteed to generate results

STRATEGIES

We create powerful, bespoke marketing strategies for your business using our tested and proven Caterpillar Method. 

WHY DO I NEED ONE?

More often than not, there is a problem in the structure of your framework. Maybe a missing action point, or maybe action points used in the wrong order. And fixing one issue doesn't solve the other.

 GRAPHIC DESIGN

Simple, affordable, and powerful graphic design that befits your company and the message you're trying to communicate.

WHY DO I NEED THIS?

Our team uses proven concepts, layouts and designs that aren't just really nice to look at, they also serve a deliberate purpose.

 WEBSITES

Affordable, easy to use and beautiful to look at. That's what you get when our incredible team builds your website. 

WHY DO I NEED ONE?

A professional looking hub where you can clearly communicate your company message and efficiently grow your social presence leads to more conversions and growth in revenue.

 CONTENT MARKETING

Your online presence is your key to growth in 2021. Keeping your business alive online is keeping your business alive.

WHY DO I NEED THIS?

Content marketing and copywriting can catapult your business forward and professional content goes a long way.

Proven Results For Each Stage Of Your Business Plan

No matter what your needs are within your business

CLIENT FEEDBACK

"The Caterpillar Framework and Amy have given us so much clarity around our marketing that everyone knows exactly what needs to be done. The results have been outstanding."

- Dan Fisher, Sales Manager at VEEM Ltd

"We have really clarified the way that we articulate our messages, so the value proposition is clear for our clients.”
 
- Andrew Christofides, Founder of Essemy

MARKETING PLANS THAT WORK

The first step in taking your business to the next level is to take control of your marketing plan. Most business owners don't understand enough about it to make informed decisions. And why should they? Their expertise isn't in marketing. But ours is. And we can always help.

ALIGNING YOUR TEAM

Through structure and training, we help you get your administrative team on the same page as your marketing. We create an approach that is simple enough for the whole team to understand, and align everyone towards the same goals.

CLARIFYING YOUR MESSAGING

A lot of business owners know exactly what their business is, what it stands for, and what it means. But getting a clear definition of your business and more importantly, getting a clear message across to your potential clients and customers, can prove to be a challenge. 

More so, it can lead to a loss in business (not enough people who could potentially be interested actually booking enquiries on your website because they're not entirely clear on whether you can help them) and it can damage your retention rate. 

Defining your brand is a huge part of your marketing strategy, and we just so happen to be very good at it. A clear value proposition could be all you need to put your business in a better position.

The Problem With DIY Advertising

Just because you can do your own marketing, doesn't mean you should do your own marketing.

Social media advertising is often presented as a relatively accessible medium to get your product in front of more people. 

However, if you're a business owner who's tried to set up their own campaigns, you'll have come to the conclusion that this takes a lot more work and knowledge than you had originally anticipated. Not to mention the constant platform updates that you're supposed to keep up with, all while running a business and consistently growing.

Time spent trying to learn the technicalities of online advertising is time better spent on your own business and things you're good at.

The truth is, doing it yourself will take 10X longer, will not generate results and it is a tedious task that will drop away when you get too busy. This is why it's so important to hire a team of dedicated industry professionals, because just like any craft, marketing is a unique skill that relies on experimentation, up to date industry knowledge and technical prowess. 

We can help.

Results: With A Winning Strategy For Each Client

Don't just take it from us.






“Lumos Marketing improved our website so that visitors are now spending double the amount of time on our site and our website enquiries have more than tripled!”

Lauren Hart, Owner of Optimal Living Therapy






“Lumos Marketing has been our trusted marketing company for years. Whenever we need advice, support or a solution, we turn to Amy and the team.””

Dean Gilkison, Director at Broadleaf Financial Group





“I have friends who run businesses and almost everyone has a story about being burned by a marketing agency. Lumos’ support has been one of true commitment and bespoke service. They are our trusted marketing partner.

Suzanne McGrechan, Director at ADAPT by Design

Results: With A Winning Strategy For Each Client

Don't just take it from us.


“Lumos Marketing improved our website so that visitors are now spending double the amount of time on our site and our website enquiries have more than tripled!”

Lauren Hart, Owner of Optimal Living Therapy


“Lumos Marketing has been our trusted marketing company for years. Whenever we need advice, support or a solution, we turn to Amy and the team.””

Dean Gilkison, Director at Broadleaf Financial Group


“I have friends who run businesses and almost everyone has a story about being burned by a marketing agency. Lumos’ support has been one of true commitment and bespoke service. They are our trusted marketing partner.

Suzanne McGrechan, Director at ADAPT by Design

Ready To Level Up Your Business?

Book a call today to see how our team can help you!

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